ATHE Level 7 Diploma in Strategic Management (Marketing)(2023)
- Assignment based assessments, no exams
- To Approved by Ofqual.gov.uk
- Globally Recognised Qualification
- Equivalent to a Postgraduate Degree
Admissions Open for 2023
COURSE TYPE
Post Graduate
Equivalent to
Post Graduation
LEARNING DELIVERY
Online/Face-to-Face
Course Summary
The Level 7 Diploma in Strategic Management (60 credits) offers learners a short but flexible entry point to Level 7 strategic management learning. Choosing from a core set of units (a minimum of 2 units from 5) and then identifying optional unit choice from a set of management pathways (at least 2 units from either Finance, Marketing, Managing People and International) enables learners to optimise their qualification content to best serve their interests.
ATHE Level 7 Diploma in Strategic Management (Marketing)(2023)
Why this course?
Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice.
Synthesize and critically evaluate theoretical frameworks of strategic marketing, business ethics, design, and innovation as applied to marketing.
Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations.
Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organizational wealth.
Create frameworks for understanding and analyzing marketing processes in diverse organizational types, encountering different and changing marketing environments.
Develop practical research and analytical capabilities in the context of market-driven strategy and in particular in the formulation of value propositions in provider-customer relationships.
Review, modify, synthesize and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective.
Why this course?
Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice.
Synthesize and critically evaluate theoretical frameworks of strategic marketing, business ethics, design, and innovation as applied to marketing.
Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations.
Create frameworks for understanding and analyzing marketing processes in diverse organizational types, encountering different and changing marketing environments.
Develop practical research and analytical capabilities in the context of market-driven strategy and in particular in the formulation of value propositions in provider-customer relationships.
Review, modify, synthesize and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective.
Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organizational wealth.
Course Modules
The EduQual Diploma in Business and Marketing Strategy is a SCQF level 11 (RQF- equivalent Level 7) programme, and is abbreviated to BMS on the table below. The programme consists of 5 units, all of which are compulsory as shown:
Unit-1.
Strategic Management
SCQF/RQF Level : 7/11
Credits: 20
Unit-2.
Strategic Financial Management
SCQF/RQF Level: 7/11
Credits: 20
Unit-3.
Change Management and Strategic Leadership
SCQF/RQF Level : 7/11
Credits : 30
Unit-4.
Global Marketing
SCQF/RQF Level : 7/11
Credits : 30
Unit-5.
Marketing for SME, Charity and the Public Sector
SCQF/RQF Level : 7/11
Credits : 20
Total Credits: 120
Eligibility Criteria
For learners who have recently been in education or training the entry profile is likely to include one of the following:
Typical Age
This qualification is designed for learners who are typically aged 19 and above.
Qualifications
For learners who have recently been in education or training the entry profile is likely to include one of the following:
- a first degree in Business, Management or related subjects or a level 6 qualification for example an ATHE Diploma in Management
- other equivalent international qualifications.
Language
For those for whom English is not their first language we recommend the following standards of proficiency in English language skills or an approved equivalent for this qualification:
- IELTs 5.5
- Common European Framework of Reference (CEFR) B2
- Cambridge English Advanced (CAE) 162 or above
- Pearson Test of English (PTE) Academic 42-49
QAA Benchmark Statements
The EduQual Diploma in Business Marketing and Strategy is an SCQF Level 11/RQF equivalent Level 7 qualification and can be compared to the QAA Benchmark Statement (2015) on Master’s degrees in business and management (Type 1). For further information on this, please contact us at info@iimtstudies.co.uk.
Recognition of Prior Learning (RPL)
RPL (sometimes referred to as APL) may be claimed by a learner in situations where:
1. The learner has already studied SCQF/RQF equivalent Level 7 units that meet the learning outcomes of the units of this programme.
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2. The learner can also produce evidence to demonstrate how each of the assessment criteria have already been met.
In such a case, those matching units can be exempted from study, credits can be claimed, and the evidence supporting the RPL claim can be included in the learner’s portfolio of evidence when claiming the award.
Cheaper than most
Universities And Colleges
ATHE Level 7 Diploma in Strategic Management (Marketing)(2023)
National Occupational Standards (NOS)
Assessments in the form of management reports with a strong practical and professional orientation to the workplace will include:
Formative assessment will include:
Peer review of work between individuals and groups.
Material presented in class where clarity of argument, theoretical bases and evidence of depth of thought is supported with references to theory and currency of thought.
Feedback in class situations on topics of current interest, and from textual material and research papers and articles.
Evidence of the breadth of research may include internet sources where appropriate to the curriculum topics covered.
Summative assessment will be by assignment but the work needed may involve:
Individual/group assessment
Summative self-evaluation and critical reflection
Written and/or oral forms of submission/presentation
Case study evaluation for assignments
Oral presentations both as groups and individuals
National Occupational Standards (NOS)
Assessments in the form of management reports with a strong practical and professional orientation to the workplace will include:
Formative assessment will include:
- Peer review of work between individuals and groups.
- Material presented in class where clarity of argument, theoretical bases and evidence of depth of thought is supported with references to theory and currency of thought.
- Feedback in class situations on topics of current interest, and from textual material and research papers and articles.
- Evidence of the breadth of research may include internet sources where appropriate to the curriculum topics covered.
Summative assessment will be by assignment but the work needed may involve:
- Individual/group assessment
- Summative self-evaluation and critical reflection
- Written and/or oral forms of submission/presentation
- Case study evaluation for assignments
- Oral presentations both as groups and individuals
Course Details
| Unit Name | Unit Aims | Credits | Mandatory |
|---|---|---|---|
| Strategic Planning | The aim of this unit is to develop the knowledge, understanding and skills necessary to develop an organisational strategic plan. | 15 | Yes |
| Finance for Strategic Managers | The learners will develop knowledge, understanding and skills that will enable them to analyse internal and publicly available financial information. This will help to inform strategic decision making. | 15 | Yes |
| Research for Strategic Development | The aim of this unit is to develop the knowledge, understanding and skills required to carry out research to meet the needs of strategic business management. | 15 | Yes |
| Organisational Behaviour | The aim of this unit is to help learners develop an understanding of how organisational behaviour, structure, culture, motivation, creativity and leadership impact on an organisation’s effectiveness and efficiency. | 15 | Yes |
| Personal Development for Leadership and Strategic Management | This unit aims to help learners develop their own personal leadership and management skills in the context of the creation and achievement of organisational vision and strategic direction. | 15 | Yes |
| Strategic Marketing | This unit enables learners to develop knowledge and understanding of marketing at a strategic level and how this is applied in practice including developing a marketing strategy. | 15 | Yes |
| Corporate Communication Strategies | This unit will enable learners to develop knowledge and understanding of the importance of corporate communications and the link with corporate objectives. Learners will have the opportunity to develop skills in auditing corporate communications and planning a corporate communication strategy. | 15 | Yes |
| International Marketing | This unit enables learners to understand the requirements of international marketing, in particular, the financial considerations to be taken into account in entering and operating in international markets. Learners will also be able to develop an international marketing strategy and understand the implications and requirements of international marketing communications. | 15 | Yes |
Additional Information
The learning outcomes will be achieved by the use of the following learning and teaching methods and strategies:
- Learning and teaching situations such as lectures, tutorials and seminars
- Live and simulated case studies
- Independent and group activities (class and non-class based)
- Speakers and subject specialists
The lectures & course material and assessments will be in English Language.
The faculties will be drawn from Corporate Sector & the Academy field.
Testimonial
I was hesitating to join the programme initially because of my work responsibilities. But after joining I realized that proper planning in IIMT Studies has made the herculean task effortless to carry on, with my profession. The programme has helped to improve competency in my Profession.
First of all, I would like to say “THANKS” to whole crew of IIMT Studies and also would like say thanks for giving a chance to share my experience in ALUMNI Magazine as well. It has been great pleasure and wonderful journey with IIMT off campus study since past few years to full fill my dream and achieve milestone in my pro
The lecturers have an in-depth knowledge of the subjects matter and are able to help us understand the subjects through the use of simple English language more importantly there are ever ready to provide more insight by clarifying and answering questions from us. So far, it has been encouraging and very helpful.
