Diploma In Business And Marketing Strategy SCQF Level 11

SCQF LEVEL 11
Admissions open for 2024-25
Please accept the Terms and Conditions to proceed.

Course Summary

The EduQual Diploma in Business and Marketing Strategy (SCQF Level 11) is a Regulated Qualifications Framework (RQF) equivalent to the Level 7 qualification. It is designed to offer learners without prior marketing experience the knowledge and skills they need to be operationally effective in a career in the Marketing field. For those learners that do have prior experience in Marketing and who also possess a professional qualification, the pathway through this program will develop their professional competence.  

The program has been produced to conform to the requirements of the RQF/SCQF, the National Occupational Standards (NOS) for developing marketing strategies, and relevant Quality Assurance Agency (QAA) subject benchmark statements.

COURSE TYPE

Post Graduate

CATEGORY

Postgraduate 2 Year

LEARNING DELIVERY

Online/Face-to-Face

Diploma In Business And Marketing Strategy SCQF Level 11

Why this course?

Why this course?

Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice.

Synthesize and critically evaluate theoretical frameworks of strategic marketing, business ethics, design, and innovation as applied to marketing.

Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations.

Create frameworks for understanding and analyzing marketing processes in diverse organizational types, encountering different and changing marketing environments.

Develop practical research and analytical capabilities in the context of market-driven strategy and in particular in the formulation of value propositions in provider-customer relationships.

Review, modify, synthesize and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective.

Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organizational wealth.

Course Modules

The EduQual Diploma in Business and Marketing Strategy is a SCQF level 11 (RQF- equivalent Level 7) programme, and is abbreviated to BMS on the table below. The programme consists of 5 units, all of which are compulsory as shown:

 

Unit-1.
Strategic Management

SCQF Level : 11
SCQF Credit Points : 20

Unit-2.
Strategic Financial Management

SCQF Level : 11
SCQF Credit Points : 20

Unit-3.
Marketing Management in Practice

SCQF Level : 11
SCQF Credit Points : 20

Unit-4.
Global Marketing

SCQF Level : 11
SCQF Credit Points : 30

Unit-5.
Marketing for SME, Charity and the Public Sector

SCQF Level : 11
SCQF Credit Points : 30

Total Credits: 120

Eligibility Criteria

The CIM (Chartered Institute of Marketing) Professional Diploma in Marketing. An honours degree in a cognate discipline, normally at a minimum of lower second-class honors (equivalent to a GPA 3.0 or above for US degrees). Holders of other awards, including those from non-UK universities, will be considered on the equivalence of their qualifications.
A minimum of five years of managerial work experience in a Marketing or Business Managerial role.

Applicants for whom English is not a first language will be expected to demonstrate a certified level of proficiency of at least IELTS (International English Language Testing System) 6.5 or above.

QAA Benchmark Statements

The EduQual Diploma in Business Marketing and Strategy is an SCQF Level 11/RQF equivalent Level 7 qualification and can be compared to the QAA Benchmark Statement (2015) on Master’s degrees in business and management (Type 1). For further information on this, please contact us at info@iimtstudies.co.uk.

Recognition of Prior Learning (RPL)

RPL (sometimes referred to as APL) may be claimed by a learner in situations where: 1. The learner has already studied SCQF/RQF equivalent Level 7 units that meet the learning outcomes of the units of this programme. .
2.  The learner can also produce evidence to demonstrate how each of the assessment criteria have already been met.

In such a case, those matching units can be exempted from study, credits can be claimed, and the evidence supporting the RPL claim can be included in the learner’s portfolio of evidence when claiming the award.

Affordable than most Universities and Colleges

Diploma In Business And Marketing Strategy SCQF Level 11

National Occupational Standards (NOS)

Assessments in the form of management reports with a strong practical and professional orientation to the workplace will include:

Formative assessment will include:
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Peer review of work between individuals and groups.

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Material presented in class where clarity of argument, theoretical bases and evidence of depth of thought is supported with references to theory and currency of thought.

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Feedback in class situations on topics of current interest, and from textual material and research papers and articles.

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Evidence of the breadth of research may include internet sources where appropriate to the curriculum topics covered.

Summative assessment will be by assignment but the work needed may involve:
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Individual/group assessment

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Summative self-evaluation and critical reflection

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Written and/or oral forms of submission/presentation

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Case study evaluation for assignments

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Oral presentations both as groups and individuals

National Occupational Standards (NOS)

Assessments in the form of management reports with a strong practical and professional orientation to the workplace will include:

Formative assessment will include:
Summative assessment will be by assignment but the work needed may involve:

Progression

The EduQual Diploma in Business Marketing and Strategy (SCQF level 11) (BMS) maps against the underpinning knowledge of units from the NOS for developing an organization’s marketing strategy (CFAM2.1.1). For more information on this, please contact us at info@iimtstudies.co.uk.
 
Awarded by (University) Country Degree top-up delivered by Degree title Mode of delivery
University of Northampton UK University of Northampton BA (Hons) Business and Management F2F in Northampton and Online
Anglia Ruskin University UK Anglia Ruskin University BA (Hons) Management Online
Bath Spa University UK BA (Hons) Business and Management Future Education World, RAK (UAE) F2F in RAK (UAE)
University of Worcester UK NCC Education (UK) BA (Hons) Business Administration Online
Edinburgh Napier University UK Edinburgh Napier University BA Business Management With Marketing Online
University of Bolton UK Amity University in London (UK) Bachelors (Hons) degrees (various) F2F in London (UK)
University of Bolton UK University of Bolton Academic Centre, RAK (UAE) BSc (Hons) Business Management F2F in RAK (UAE)
University of South Wales UK University of South Wales BA (Hons) Business Studies F2F in USW
Binary University of Business and Entrepreneurship UK Binary University of Business and Entrepreneurship Bachelors (Hons) degrees (various) F2F in Puchong (Malaysiya)
University of Bedfordshire UK University of Bedfordshire BA (Hons) Business Administration (top-up) F2F in Beds and via collaborative partners

Additional Information

The learning outcomes will be achieved by the use of the following learning and teaching methods and strategies:

  • Learning and teaching situations such as lectures, tutorials and seminars
  • Live and simulated case studies
  • Independent and group activities (class and non-class based)
  • Speakers and subject specialists

The lectures & course material and assessments will be in English Language.

The faculties will be drawn from Corporate Sector & the Academy field.

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