Diploma In Business And Marketing Strategy SCQF Level 11
- Assignment based assessments, no exams
- Approved by SQA Accreditation
- Globally Recognised Qualification
- Equivalent to a Post Graduation
Admissions Open for 2023
COURSE TYPE
Post Graduate
Equivalent to
Post Graduation
LEARNING DELIVERY
Online/Face-to-Face
Course Summary
The EduQual Diploma in Business and Marketing Strategy (SCQF Level 11) is a Regulated Qualifications Framework (RQF) equivalent to the Level 7 qualification. It is designed to offer learners without prior marketing experience the knowledge and skills they need to be operationally effective in a career in the Marketing field. For those learners that do have prior experience in Marketing and who also possess a professional qualification, the pathway through this program will develop their professional competence.
The program has been produced to conform to the requirements of the RQF/SCQF, the National Occupational Standards (NOS) for developing marketing strategies, and relevant Quality Assurance Agency (QAA) subject benchmark statements.
Diploma In Business And Marketing Strategy SCQF Level 11
Why this course?
Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice.
Synthesize and critically evaluate theoretical frameworks of strategic marketing, business ethics, design, and innovation as applied to marketing.
Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations.
Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organizational wealth.
Create frameworks for understanding and analyzing marketing processes in diverse organizational types, encountering different and changing marketing environments.
Develop practical research and analytical capabilities in the context of market-driven strategy and in particular in the formulation of value propositions in provider-customer relationships.
Review, modify, synthesize and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective.
Why this course?
Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice.
Synthesize and critically evaluate theoretical frameworks of strategic marketing, business ethics, design, and innovation as applied to marketing.
Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations.
Create frameworks for understanding and analyzing marketing processes in diverse organizational types, encountering different and changing marketing environments.
Develop practical research and analytical capabilities in the context of market-driven strategy and in particular in the formulation of value propositions in provider-customer relationships.
Review, modify, synthesize and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective.
Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organizational wealth.
Course Modules
The EduQual Diploma in Business and Marketing Strategy is a SCQF level 11 (RQF- equivalent Level 7) programme, and is abbreviated to BMS on the table below. The programme consists of 5 units, all of which are compulsory as shown:
Unit-1.
Strategic Management
SCQF/RQF Level : 7/11
Credits: 20
Unit-2.
Strategic Financial Management
SCQF/RQF Level: 7/11
Credits: 20
Unit-3.
Change Management and Strategic Leadership
SCQF/RQF Level : 7/11
Credits : 30
Unit-4.
Global Marketing
SCQF/RQF Level : 7/11
Credits : 30
Unit-5.
Marketing for SME, Charity and the Public Sector
SCQF/RQF Level : 7/11
Credits : 20
Total Credits: 120
Eligibility Criteria
The following assessment strategies may be adopted to achieve the learning outcomes:
- The CIM (Chartered Institute of Marketing) Professional Diploma in Marketing.
- An honors degree in a cognate discipline, normally at a minimum of lower second-class honors (equivalent to a GPA 3.0 or above for US degrees). Holders of other awards, including those from non-UK universities, will be considered on the equivalence of their qualifications.
- A minimum of five years of managerial work experience in a Marketing or Business Managerial role.
- Applicants for whom English is not a first language will be expected to demonstrate a certified level of proficiency of at least IELTS (International English Language Testing System) 6 or above.
QAA Benchmark Statements
The EduQual Diploma in Business Marketing and Strategy is an SCQF Level 11/RQF equivalent Level 7 qualification and can be compared to the QAA Benchmark Statement (2015) on Master’s degrees in business and management (Type 1). For further information on this, please contact us at info@iimtstudies.co.uk.
Recognition of Prior Learning (RPL)
RPL (sometimes referred to as APL) may be claimed by a learner in situations where:
1. The learner has already studied SCQF/RQF equivalent Level 7 units that meet the learning outcomes of the units of this programme.
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2. The learner can also produce evidence to demonstrate how each of the assessment criteria have already been met.
In such a case, those matching units can be exempted from study, credits can be claimed, and the evidence supporting the RPL claim can be included in the learner’s portfolio of evidence when claiming the award.
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Diploma In Business And Marketing Strategy SCQF Level 11
National Occupational Standards (NOS)
Assessments in the form of management reports with a strong practical and professional orientation to the workplace will include:
Formative assessment will include:
Peer review of work between individuals and groups.
Material presented in class where clarity of argument, theoretical bases and evidence of depth of thought is supported with references to theory and currency of thought.
Feedback in class situations on topics of current interest, and from textual material and research papers and articles.
Evidence of the breadth of research may include internet sources where appropriate to the curriculum topics covered.
Summative assessment will be by assignment but the work needed may involve:
Individual/group assessment
Summative self-evaluation and critical reflection
Written and/or oral forms of submission/presentation
Case study evaluation for assignments
Oral presentations both as groups and individuals
National Occupational Standards (NOS)
Assessments in the form of management reports with a strong practical and professional orientation to the workplace will include:
Formative assessment will include:
- Peer review of work between individuals and groups.
- Material presented in class where clarity of argument, theoretical bases and evidence of depth of thought is supported with references to theory and currency of thought.
- Feedback in class situations on topics of current interest, and from textual material and research papers and articles.
- Evidence of the breadth of research may include internet sources where appropriate to the curriculum topics covered.
Summative assessment will be by assignment but the work needed may involve:
- Individual/group assessment
- Summative self-evaluation and critical reflection
- Written and/or oral forms of submission/presentation
- Case study evaluation for assignments
- Oral presentations both as groups and individuals
Progression
| Awarded by (University) | Country | Degree top-up delivered by | Degree title | Mode of delivery |
|---|---|---|---|---|
| University of Northampton | UK | University of Northampton | BA (Hons) Business and Management | F2F in Northampton and Online |
| Anglia Ruskin University | UK | Anglia Ruskin University | BA (Hons) Management | Online |
| Bath Spa University | UK | BA (Hons) Business and Management | Future Education World, RAK (UAE) | F2F in RAK (UAE) |
| University of Worcester | UK | NCC Education (UK) | BA (Hons) Business Administration | Online |
| Edinburgh Napier University | UK | Edinburgh Napier University | BA Business Management With Marketing | Online |
| University of Bolton | UK | Amity University in London (UK) | Bachelors (Hons) degrees (various) | F2F in London (UK) |
| University of Bolton | UK | University of Bolton Academic Centre, RAK (UAE) | BSc (Hons) Business Management | F2F in RAK (UAE) |
| University of South Wales | UK | University of South Wales | BA (Hons) Business Studies | F2F in USW |
| Binary University of Business and Entrepreneurship | UK | Binary University of Business and Entrepreneurship | Bachelors (Hons) degrees (various) | F2F in Puchong (Malaysiya) |
| University of Bedfordshire | UK | University of Bedfordshire | BA (Hons) Business Administration (top-up) | F2F in Beds and via collaborative partners |
Additional Information
The learning outcomes will be achieved by the use of the following learning and teaching methods and strategies:
- Learning and teaching situations such as lectures, tutorials and seminars
- Live and simulated case studies
- Independent and group activities (class and non-class based)
- Speakers and subject specialists
The lectures & course material and assessments will be in English Language.
The faculties will be drawn from Corporate Sector & the Academy field.
Testimonial
I was hesitating to join the programme initially because of my work responsibilities. But after joining I realized that proper planning in IIMT Studies has made the herculean task effortless to carry on, with my profession. The programme has helped to improve competency in my Profession.
First of all, I would like to say “THANKS” to whole crew of IIMT Studies and also would like say thanks for giving a chance to share my experience in ALUMNI Magazine as well. It has been great pleasure and wonderful journey with IIMT off campus study since past few years to full fill my dream and achieve milestone in my pro
The lecturers have an in-depth knowledge of the subjects matter and are able to help us understand the subjects through the use of simple English language more importantly there are ever ready to provide more insight by clarifying and answering questions from us. So far, it has been encouraging and very helpful.
